AI is reshaping how students explore careers. Answers are instant, expectations are higher, and exploration increasingly starts with a search box. Yet most AI tools lack institution-specific context and don’t connect students to the rich resources career services teams work hard to build.
As student expectations evolve, institutions have an opportunity to increase engagement by making their career content more discoverable, accessible, and personalized. In a recent article, The Content Imperative: Why Career Services Can’t Afford to Think Small in the Age of AI, we explored how this shift is raising the bar for discoverability and why a strong content ecosystem matters more than ever.
But growing engagement is just the first step.
Many institutions face a persistent challenge: engagement is difficult to track and measure consistently. Activity lives across events, job boards, content, and digital tools. It’s hard to see who is engaging, who isn’t, and how different types of engagement influence student outcomes.
At the same time, the data continues to show that when students engage early and often, outcomes improve. Higher persistence. Stronger post-graduate results. Clearer institutional value. To act on that insight, institutions need a clearer way to increase engagement, measure it consistently, and connect it to outcomes.
That progression from engagement, to measurement, to outcomes is shaping the next phase of uConnect’s Virtual Career Center (VCC).
In this webinar, we’ll share how uConnect is evolving the VCC to help institutions:
- Increase engagement through smarter, AI-powered discovery grounded in institutional content
- Measure engagement consistently across the entire student population
- Connect engagement trends more directly to outcomes and institutional ROI
You’ll get an inside look at what we’re building and why we believe career engagement is one of the most actionable leading indicators institutions can influence.
If you’re thinking about how AI is changing student expectations, and how career services teams can respond strategically, this webinar will provide both the context and a clear vision for what’s ahead.
Join the conversation
Register to join us on March 12
