How to Build a Corporate Sponsorship Program for Your Career Center

Learn how two career services leaders have created robust corporate sponsorship programs for their career centers.

Harold Bell, Leonelle Thompson

With institutions across the country facing funding cuts, many career services leaders are reinforcing their budgets by getting corporate sponsors for their career centers. And employer partners, eager to connect with the next generation of talent, are stepping up.

For example, Spelman College’s career center is sponsored by Carrier, Salesforce, Wells Fargo (and others); University of Washington’s is sponsored by Alaska Airlines, AT&T, Starbucks (and others); and Langston University’s is sponsored by Dell, Boeing, Hormel Foods, and more. 

While corporate sponsorship programs are not necessarily new to many career centers—with employers traditionally sponsoring events like career fairs, info sessions, and interview rooms—the continued emphasis on digital engagement means many of those traditional programs are losing their shine. The time is ripe for career services teams to launch corporate sponsorship programs for their virtual career centers.

Watch this webinar recording to learn how Leonelle Thompson of Langston University and Harold Bell of Spelman College created robust corporate sponsorship programs for their virtual career centers. They share tactical advice and guidance on:

  • How to get started
  • What types of sponsorship opportunities to offer
  • How to grow your program once it’s up and running
  • Much more!

And be sure to check out our digital corporate sponsorship playbook! This detailed guide includes step-by-step instructions (and examples) on how to build a digital sponsorship program for your career center.

About our guests

  • Harold Bell

    Office of Career Planning & Development
    Spelman College
  • Leonelle Thompson

    Manager of Early Career