UCLA scales career services to 40k online and continuing education students with one dedicated admin, in just 20 minutes per day. In the first three months, applications to jobs by Extension students grew by 500%
Los Angeles, California
School Size:
40,000 Extension Students
Program Type:
Continuing Education
Students Served:
On-Campus & Online
uConnect Implementation:

A Dedicated Home for UCLA Extension Career Services

UCLA Extension has always offered their students valuable career resources, including a job board, coaching platform, and other career planning tools. These tools used to live across different websites, portals and apps, making it hard for students to find what they were looking for and difficult for faculty and staff to refer Extension students to the right resources at the right time – meaning resources were often overlooked and underutilized. UCLA Extension Career Services had a limited, static web presence that wasn’t engaging and wasn’t effective in highlighting these resources for current students or prospective students who were asking about career support as part of their enrollment decision – nor for their large population of online learners who have high expectations for user experience. In order to reach their large and diverse student body, none of whom live on campus, UCLA Extension needed to create a robust self-directed experience that could scale to meet the needs of their growing population. 

With the launch of uConnect, UCLA Extension have implemented an entirely new approach to delivering career services. In the first year, they saw over 150,000 visits to their online career services experience. After integrating their new job board into uConnect, UCLA saw the number of Extension students registered increase five-fold from 200 to 1,000. Not only has awareness of Extension Career Services increased within the UCLA community, it has been recognized across the industry. In 2018, they received two UPCEA Marketing Awards, A Gold Medal for Most Improved for their submission ‘Scaling Career Services Marketing’, and a Silver Medal in the Web Category for their UCLA Extension Career Services Marketing Website.

Connecting Campus Stakeholders to Build Community

UCLA Extension supports the career services needs for some 40,000 students with a very small staff, in fact, there’s only one full time dedicated career services staff member. As career objectives are an important factor in a student’s enrollment decision, UCLA Extension knew it had to develop a strategy that would support all of their adult students – without building out a fully-staffed career services department.  
We [also] wanted a way to leverage the collective knowledge of our incredible faculty. We’re a small team serving a pretty big audience, so engaging other stakeholders is absolutely part of our strategy.

Jessica Oviedo

Manager of Career Services UCLA Extension Career Center


In the first year, more than 2/3 of career industry members proactively engage with content, and subscribe to personalized alerts for their community of interest.
In August 2017, UCLA adopted the uConnect platform to support their extension students. There’s been significant impact on overall engagement and on the career services marketing efforts within the institution. Visitors can now access the publicly facing site to find industry-specific career advice, trends, featured jobs and other resources via the 13 curated Career Communities. It also extends the network of community experts participating in the career services experience. Instructors, staff, alumni, and employers, can now post content as “Industry Insiders.” This helps showcase UCLA Extension’s world renowned faculty, programs, and alumni network. Members of the UCLA community, as well as prospective students and employers, can subscribe to receive alerts with tailored content based on their user profiles. With the launch of this site, UCLA has implemented an entirely new approach to marketing their career resources and have seen more than 2/3 of career industry members proactively engage with content in the first year. 
uConnect allows us to both organize career information in a way that makes it easy for students to find what they need, and gives us a way to proactively curate resources for students through modern communication channels.

Jessica Oviedo

Manager of Career Services UCLA Extension Career Center

Since integrating UCLA’s new Handshake jobs board into uConnect, the number of Extension students registered to search and apply for jobs increased by 5x

Moving from an Admitted Weakness to a Strategic Advantage

The biggest question from prospective students considering UCLA Extension is about career outcomes. The website was the top place prospects would learn more about UCLA Extension programs and search engines like Google were the top driver of traffic. In 2018, UCLA’s world-renowned marketing team overhauled their entire website and put Extension’s new career services experience at the center of their message. Now, when prospective students, and even current students, land on the UCLA Extension homepage, they can easily find career resources, jobs, advice and more with one click.  

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