Why Indiana University A&S Chose uConnect

Serving the Liberal Arts Student

The Indiana University College of Arts and Sciences is the largest school on the Bloomington campus, with 12,000 students and 900 faculty across 80 departments. The Walter Center for Career Achievement wanted to scale their impact by reaching more students with broadly-appealing content to make career services inviting to all students – even Freshmen and Sophomores. Additionally, the Walter Center staff wanted an efficient way to promote news, information, and student success stories, to ultimately increase awareness and participation in their events, workshops, and career counseling services.

An overarching goal of the Walter Center was to be able to demonstrate to students how a liberal arts degree can open the door to many different career tracks. “Students continually ask for, and really demand, customized, relevant information related to their career interests, and when you’re serving a department of liberal arts across 80 different majors, with students preparing to enter every single possible industry – that’s really difficult to do when you only have a limited number of staff,” said Joe Lovejoy, Director of the Walter Center. He continued, “While we know from our employers that liberal arts skills are very in demand and very marketable, oftentimes students don’t come to campus with that realization.” uConnect’s student communication tools are designed to send students personalized recommendations of relevant career information to encourage more meaningful discovery of career resources that align to their interests.

The Solution

Bridging Classroom to Career

In April of 2016, Indiana University A&S recruited uConnect to support the implementation of their new, community-based model for the Walter Center for Career Achievement. The Center’s strategies allow their students, who are all within the Liberal Arts discipline, to connect what they are learning in the classroom to various industries and potential career paths.

Using uConnect, IUAS has created robust career communities, around which they organize the content and resources of their 80 departments. One unique way that the Walter Center has leveraged the platform is to engage faculty members to guest post and recommend ‘Featured Classes’ for each of their Career Communities. Each Career Community now hosts academic content, including featured faculty and course descriptions that act as bridge between the classroom experience and potential career outcomes. Through an integration with IU’s Symplicity Job Board, team members are also able to publicly promote Career Community related jobs and internship opportunities. Students continually receive customized alerts relaying timely, relevant news and information from the Walter Center tailored to their academic and professional interests. 

 

Walter Career Center Director Joe Lovejoy

“The uConnect platform has allowed us to deliver custom and relevant information to our students in a scalable fashion”

Joe Lovejoy

Director, Walter Career Center, Indiana University College of Arts and Sciences

 

 

 

Results

Increased program and event engagement

In 2017, the Walter Center for Career Achievement website averaged 7,800 unique viewers per month – a near 200% increase over 2016. Looking ahead to the 2017-2018 academic year, Lovejoy and his staff hope to scale their efforts to increase the number of undergraduate students completing internships, and continue to expand their reach to provide in-person services to all on-campus students.

Conclusions:

 

 

 

Effective Communication Impacting On-Campus Awareness

Increased Student Engagement

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CASE STUDIES

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