Champlain College Online supports the career advancement needs of a diverse group of adult learners. With uConnect, Champlain leverages campus career resources to serve over 3,000 online students.
Delivering on the Promise of Career Advancement for Online Students
Champlain College Online serves ambitious adult learners with goals, and for most learners that goal is career advancement. Online students are supported in their career advancement efforts by a small team of dedicated career advisors who offer guidance on cover letters and resumes, job and internship searches, and navigating career changes, among many other invaluable services.
Yet missing for the Champlain Online community was a dedicated online environment for adult learners and those who teach and support them to gather, to share and discover career development resources, tools, and explore career pathways. Champlain Online needed a way to simplify engagement and ensure that their online adult learners were aware of, and utilizing, the resources available to them, while simultaneously scaling the efforts of their small online career services team.
To help overcome these challenges, Champlain Online partnered with uConnect, and rolled out out their higher education marketing platform in November 2018. On the new Champlain Online Career Resources platform, users can explore career pathways, find tools and resources, career opportunities and events, and filter all according to their interests. Students can sign up for consistent alerts, which deliver customized, relevant career information right to their inboxes on a regular basis, and career services staff can ensure that all adult learners are aware of the services they provide using the platform’s contemporary marketing tools. Alumni, employer partners, faculty and staff are also encouraged to engage with the platform, to find and share information, and support Champlain’s diverse adult learner population in their career exploration and advancement ventures.
OVER 250% INCREASE IN ENGAGEMENT WITH JOBS AND EMPLOYERS
Within the first three months of implementing uConnect, Champlain Online student engagement with jobs and employers in Handshake increased over 250%
Dedicated Career Support for Online Learners
Given that career advancement is the goal that drives so many of Champlain Online’s adults learners to pursue continuing education, increasing the visibility and accessibility of career services will undoubtedly have a positive impact on enrollment and persistence. Highlighting the institution-wide value of the platform, Champlain Online’s Career Services team unveiled the new platform to the rest of Champlain Online’s administrative team on November 20th. Champlain College Online Associate Vice President, Melissa Marcello spoke to the early successes of the implementation, “We were looking for a solution for curated career resources for our adult, online undergraduate, graduate students, and alumni. uConnect offered all that and much more, including tools that allowed us to communicate via email to our students and alums regarding career-relevant topics of their choosing. While we are in the early stages of adopting the uConnect platform, we are pleased with the feedback we have heard from our students.”